Numbers, Facts and Trends Shaping Your World
Virtually all of the participating organizations have a website, and 97% have organizational profiles on various social media sites. This section examines how arts organizations manage their internet properties, and the platforms in which they participate. Section four examines social media use in detail. Website maintenance Providing rich information about an arts organization’s projects, events, […]
Though the most popular social media are less than a decade old, they have transformed arts organizations’ outreach and engagement with their audiences. Ninety-seven percent of those surveyed here say that their organization has a profile or page on a social media site such as Facebook, Twitter, YouTube, or Flickr. In addition, 69% of these […]
When it comes to the creation and posting of videos, there are three different steps: the actual capture of the video itself, putting it into a format for sharing under an individual or organization name-at times with editing or mixing of multiple videos and sometimes as raw footage-and then posting the video to YouTube. Sometimes […]
Respondents’ thoughts Descriptions of future economic stress and economic divides were prevalent in responses to this survey question on higher education. While some who chose the first scenario said educational institutions are too static and will not move forward quickly to implement new digitally assisted approaches, others who chose that scenario said such change is […]
The good news for the newspaper industry in this data is that the percentage of digital ad revenue is growing at a double-digit pace. Overall, for the last full year for which papers had data, digital revenue at the papers studied grew 19% on average. We found that the highest rate of annual digital ad […]
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]