Numbers, Facts and Trends Shaping Your World

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    Political Bias in the Media

    Fewer See Political Bias Overall, the public sees less political bias in news coverage today than it did a decade ago. Although a solid majority — 69% — of Americans see news coverage as containing at least a fair amount of political bias, that percentage has decreased from 76% in 1989. At the same time, […]

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    McCain Appeals To Pivotal Older Voters and Independents

    Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    Section 2: Values

    Cynicism Waning Americans are less cynical about politics than they were five years ago. More people now say that they can influence the political process, and fewer people see their elected officials as inattentive to their needs. Almost three-quarters (73%) agree that voting gives them some say in how the government runs things ­ a […]

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    Section 7: The Economy

    Reflecting the strong economy of the late 1990s, personal financial attitudes have improved since 1994. On average, Americans report more satisfaction with their financial situation and less financial pressure than five years ago. But averages disguise a more complex picture. The current survey finds that it is mostly upper-income Americans and college graduates who express […]

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    Section 1: The Political Typology

    The mood of the American electorate has changed markedly since the mid-1990s, with today’s political landscape reflecting good economic times and fresh optimism about the country. These changes are underscored by a new political typology, the third of its kind since the original study conducted in 1987. Many of the groups identified by the extensive […]

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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]

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    A Future Full of Promise

    An overwhelming 81% say they are optimistic about their lives and the lives of their families over the next half century; 40% consider themselves very optimistic. These optimists tend to be young, college educated and have higher than average incomes. Among Americans under age 30, 85% report feeling positive about their futures, compared to 72% […]

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    Section 4: The 2000 Elections

    The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]

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    Other Important Findings and Analyses

    A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]