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    Other Important Findings and Analyses

    Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]

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    Sources for Campaign News

    Fewer Turn To Broadcast TV and Papers While television continues to be the principal source of campaign news for a large majority of Americans, the percentage of people relying on either network (24%) or local television (25%) to keep up with the campaign has fallen over the past four years (down from 39% and 34%, […]

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    Other Important Findings and Analyses

    More Attention to Presidential Campaign Attention to the presidential campaign is continuing to increase. More than six-in-ten (62%) Americans are paying some attention to the campaign, up from the 53% who were doing so only a month ago. The percentage of Americans who are following the 2000 election very closely has jumped to 26% this […]

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    Political Bias in the Media

    Fewer See Political Bias Overall, the public sees less political bias in news coverage today than it did a decade ago. Although a solid majority — 69% — of Americans see news coverage as containing at least a fair amount of political bias, that percentage has decreased from 76% in 1989. At the same time, […]

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    McCain Appeals To Pivotal Older Voters and Independents

    Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    Section 2: Values

    Cynicism Waning Americans are less cynical about politics than they were five years ago. More people now say that they can influence the political process, and fewer people see their elected officials as inattentive to their needs. Almost three-quarters (73%) agree that voting gives them some say in how the government runs things ­ a […]

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    Section 7: The Economy

    Reflecting the strong economy of the late 1990s, personal financial attitudes have improved since 1994. On average, Americans report more satisfaction with their financial situation and less financial pressure than five years ago. But averages disguise a more complex picture. The current survey finds that it is mostly upper-income Americans and college graduates who express […]

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    Section 1: The Political Typology

    The mood of the American electorate has changed markedly since the mid-1990s, with today’s political landscape reflecting good economic times and fresh optimism about the country. These changes are underscored by a new political typology, the third of its kind since the original study conducted in 1987. Many of the groups identified by the extensive […]

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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]