Numbers, Facts and Trends Shaping Your World

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    Section 2: Evaluating the Candidates and Campaigns

    Despite their high levels of interest and engagement, the proportion of voters who express satisfaction with the choice of presidential candidates this year is no greater than it has been in the past two elections. Overall, six-in-ten voters say they are either very satisfied (19%) or fairly satisfied (41%) with the field of likely presidential […]

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    News Interest and Knowledge

    Most Americans continue to track local and national news most of the time, while most say they follow international news only when important developments occur. A 57% majority follows local community news closely most of the time, whether or not something important is happening. Similarly, 55% follow national news most of the time. By contrast, […]

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    Section 1: Campaign Interest and Engagement

    If current levels of voter engagement and interest in the 2008 campaign are any measure, the 2008 election could have historically high levels of voter turnout. Fully 72% of registered voters say they have given “quite a lot of thought” to the coming presidential election. In June 2004, 58% expressed a comparable level of engagement, […]

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    Section 3: The Obama-McCain Matchup

    In the national matchup among registered voters, Obama leads McCain by eight points, 48% to 40%, which is slightly larger than Obama’s lead in late May (47% to 44%). Obama is doing about as well among most demographic groups as Kerry and Gore were doing at this stage four and eight years ago, respectively. The […]

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    IV. The Struggling Middle

    17% of the Middle Class; 9% of the total population On virtually every key measure of social stature and attainment—income, education, home ownership and even health, members of the Struggling Middle are lagging behind other middle class Americans. Women significantly outnumber men in this group and minorities are disproportionately represented, though whites still constitute the […]

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    War Takes Center Stage as Obama Moves Overseas

    The week began with a controversial magazine cover. By week’s end, an anticipation of an overseas Obama trip dominated campaign coverage and brought Iraq back into frame.