Numbers, Facts and Trends Shaping Your World
In The Rise of E-Reading report we noted that the distribution between heavy and light readers is relatively even. Among those ages 16 and older who had read a book in the past 12 months: 8% read 1 book 17% 2-3 books 16% 4-5 books 19% 6-10 books 18% 11-20 books 22% more than 20 […]
Barack Obama retained enough support from key elements of his base to win reelection, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated. Overall, Obama benefited from relatively strong turnout – both nationally and in key battleground […]
The data also contain some hints that mobile technology is possibly being embraced by minority populations as a news source for reading in ways that newspapers never were. While overall, blacks are somewhat less likely to own a tablet than are whites (14% vs. 22%), those who do are more likely to get news on […]