Numbers, Facts and Trends Shaping Your World

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    Cable News: Fact Sheet

    Last updated June 2016 Cord cutters – people who once had a cable or satellite connection but no longer subscribe – are a present reality for the pay TV industry. But even with all the available platform choices, more viewers turned to cable news channels in 2015 than in 2014, causing a ratings bump not […]

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    Audio: Fact Sheet

    Last updated June 2016 The American public’s consumption of audio content, which includes radio news and talk shows in addition to music, sports and other programming, continues to increase. Advances in consumer technologies allow increasing numbers of Americans to choose to listen to radio on a variety of newer platforms, while at the same time, […]

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    The Future of Jobs and Jobs Training

    As robots, automation and artificial intelligence perform more tasks and there is massive disruption of jobs, experts say a wider array of education and skills-building programs will be created to meet new demands.

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    Methodology

    Website Analysis Methodology This study examined the campaign websites of presidential candidates Donald Trump, Hillary Clinton and Bernie Sanders through an audit of design features, static content and original news items (news articles, press releases and videos) posted to their websites from May 1 through June 15, 2016. During this period, there were 220 original […]

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    1. Digital readership data and what it can tell us

    One of the less high-profile benefits of the news media’s move to online content is the fact that it has provided media researchers with an important tool: Readers now leave a digital footprint, meaning that researchers no longer need to rely only on a reader’s self-reports of what they saw, heard or read that day. […]

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    Methodology

    This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]

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    News Magazines: Fact Sheet

    Last updated June 2016 News magazine circulation continues to shift from print to digital, although the extent of this trend is inconsistent across titles. Overall print, single copy sales fell another 3% in 2015, but across the 14 magazines studied here, the figures ranged from a 37% loss to a 65% gain. In the digital […]

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    1. Presidential candidates’ changing relationship with the web

    In 2016, presidential campaigns still deploy and maintain websites as a way of communicating with and mobilizing voters. But as campaigns increasingly prioritize social media outreach, the role of campaign websites has changed – and in some cases narrowed. A new Pew Research Center study of the campaign websites of Democratic presidential candidates Hillary Clinton […]