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    1. Digital readership data and what it can tell us

    One of the less high-profile benefits of the news media’s move to online content is the fact that it has provided media researchers with an important tool: Readers now leave a digital footprint, meaning that researchers no longer need to rely only on a reader’s self-reports of what they saw, heard or read that day. […]

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    Methodology

    This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]

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    News Magazines: Fact Sheet

    Last updated June 2016 News magazine circulation continues to shift from print to digital, although the extent of this trend is inconsistent across titles. Overall print, single copy sales fell another 3% in 2015, but across the 14 magazines studied here, the figures ranged from a 37% loss to a 65% gain. In the digital […]

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    1. Presidential candidates’ changing relationship with the web

    In 2016, presidential campaigns still deploy and maintain websites as a way of communicating with and mobilizing voters. But as campaigns increasingly prioritize social media outreach, the role of campaign websites has changed – and in some cases narrowed. A new Pew Research Center study of the campaign websites of Democratic presidential candidates Hillary Clinton […]

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    2. Analysis suggests some readers’ willingness to dig into long-form news on cellphones

    Given the increasing use of mobile devices for online news and the physical challenge of engaging with long-form content on the relatively small screen size of most mobile devices, media analysts have wondered whether there is a future for heftier, more substantial pieces of journalism. One way to test this is to measure the length […]

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    2. Candidates differ in their use of social media to connect with the public

    A new Pew Research Center analysis of three weeks of the candidates’ Facebook and Twitter accounts finds both similarities and differences in the ways Hillary Clinton, Donald Trump and Bernie Sanders use these still relatively new campaign tools. The study of 714 tweets and 389 Facebook posts made by the candidates between May 11 and […]

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    Searching for News: The Flint water crisis

    Many Americans turned to Google to learn about the Flint water crisis. An analysis of aggregated searches over time illustrates how, in today’s digital environment, public interest shifts as a story unfolds.