A Field Guide to Polling: Election 2020 Edition
While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “audiences”
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2. The public places high value on journalists’ connection to the community; fewer say they experience it
The vast majority of U.S. adults want their local journalists to be a part of their community. Roughly four-in-ten (42%) say it is very important for local journalists to be personally engaged in the community
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For Local News, Americans Embrace Digital but Still Want Strong Community Connection
Nearly as many U.S. adults prefer to get local news online as through a TV set. And while Americans prize community connection from their local news providers, they are largely unaware of the financial challenges they face.
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1. How Americans see problems of trust
Trust in the government and the people running it is low, and many Americans think this lack of trust is a serious problem for the country. Two-thirds of Americans perceive that the public has low confidence in the federal government, and three-quarters believe – correctly, according to polling that dates back to the late 1950s […]
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Appendix A: How news outlets were selected in each country
The goal for selecting news outlets was to ask about a list of well-known outlets that capture a broad range of news media, in terms of platform (print, radio, TV or digital), audience size, funding sources (public vs. private) and ideological appeal. Taking into consideration questionnaire length, question battery length, the mode of the survey […]
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1. Nearly as many Americans prefer to get their local news online as prefer the TV set
The digital environment is now a key component in how Americans learn about local events and issues in the news. Today, almost as many U.S. adults say they prefer to get their local news through the internet as prefer to do so through the television set. Specifically, when asked which pathways they prefer to use […]