For Global Legislators on Twitter, an Engaged Minority Creates Outsize Share of Content
Although most national officials use the platform, their posts receive only a small number of likes and retweets.
Numbers, Facts and Trends Shaping Your World
Data in the American News Pathways project is drawn from The American Trends Panel, a nationally representative panel of randomly selected U.S. adults. Read for more information about this survey’s methodology.
Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other sources, such as ratings or online trackers.[5.numoffset=”5″ E.g., Prior, 2009, “The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure.”] This may be because, […]
Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]