Numbers, Facts and Trends Shaping Your World
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Summary of Findings Hillary Clinton continues to lead Barack Obama by a wide margin in the race for the Democratic presidential nomination. But Obama has something Clinton doesn’t have — the support of Oprah Winfrey. Winfrey endorsed Obama in May of this year and recently held a fundraiser for him at her Malibu, Calif. home. […]
Summary of Findings For the second week in a row, the plight of six miners trapped in a Utah mine dominated public interest. Though coverage of the miners fell off significantly from the previous week, 32% of the public paid very close attention to the story and roughly the same proportion (34%) said this was […]
Yes, newsmakers like Iranian President Mahmoud Ahmadinejad and Democratic frontrunner Hillary Clinton were major topics in talk media last week. But it was two of the hosts themselves, Rush Limbaugh and Bill O’Reilly, who inspired some of the most passion.
Although the size and scope of the American news media have changed dramatically since the 1980s, audience news interests and preferences have remained surprisingly static. Of the two major indices of interest that are the focus of this report — overall level of interest in news and preferences for various types of news — neither […]
The arrest of O.J. Simpson not only conjured up memories of the famous murder trial of a dozen years ago, it also recalled the media feeding frenzy that surrounded that trial. And as was the case back in 1995, the story last week was a made-for-TV drama.
In the second quarter of 2007, the presidential campaign took over center stage. It was the top storyline overall, accounting for 9% of the newshole and edging out any one of the three Iraq story threads. (The Iraq war coverage combined amassed 15% of the newshole this quarter, but campaign coverage supplanted each of the […]