Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Key findings This chapter looks at Americans’ exposure to artificial intelligence and views on its use in their lives. How much have Americans heard about AI and how often do they think they interact with it? How much control do Americans think they have over AI in their lives, and would they like more? AI […]
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
Key findings As artificial intelligence becomes more integrated into society, this chapter covers how Americans evaluate its potential impact. How do Americans feel about the use of AI in daily life? What potential impacts for society are Americans concerned about, and what are some areas where they see a role for AI? Americans are more […]
Key findings When asked to rate separately both the benefits and risks of artificial intelligence, far more Americans rate the risks of AI as high than rate the benefits as high. A majority of U.S. adults (57%) say the risks of AI for society are high or very high. Smaller shares rate the risks of […]
Artificial intelligence is part of many teens’ online lives today, with a majority saying they’ve used chatbots. One takeaway from our recent survey? How they use AI – and what they think about it – is far from one-size-fits-all. We’ve long explored teens’ tech use by factors like race, ethnicity, income and gender – from […]
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
Experts and the public differ in their excitement and worries over AI’s increased use, but both share concerns over regulation, misinformation and bias.
Responses to all seven scenarios that we asked about lean more negative than positive. But many Americans don’t express an opinion in either direction.
A webpage was classified as containing an AI mention if it had at least one of the following keywords. These keywords were detected using regular expression matching, included common variants and were not case sensitive, unless noted otherwise.
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