Coming and Going on Facebook
61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.
Numbers, Facts and Trends Shaping Your World
61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.
Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
66% of social media users have employed the platforms for at least one of eight civic or political activities with social media
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
18% of users have shunned “friends” who have different ideas and 16% have found friends whose beliefs match their own
85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.
While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain
Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.
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