Data provided by comScore Networks detailing the kinds of Web sites that are particularly appealing to college students, and the kinds of sites where a high proportion of shoppers are college students.
Those who have home broadband connections use the Internet differently from those who have dial-up connections. Broadband users spend more time online, do more things, and do them more often than dial-up Internet users.
Disease information, material about weight control, and facts about prescription drugs top the list of interests for health seekers. A typical health seeker searches for medical information only occasionally, and she relies on search engines and mult…
Information on the Web is important to significant numbers of Americans when they are making important choices related to education and job training, investments and big-ticket purchases, and health care for themselves or for loved ones. Online mater…
Sixty-eight million Americans have used the Web sites of government agencies, a figure up from 40 million such users two years ago. They exploit their new access to government in wide-ranging ways, finding information to further their civic, professi…
Between July-August 2000 and February 2001, the number of American adults who have downloaded music online shot up more than 40%. In another recent survey, 53% of online teens 12-17 reported downloading music.
As the audience for online campaign news has expanded—increasing fourfold over the past four years—it has gone more mainstream in its preferences and pursuits.
Women surge online and are even more enthusiastic than men about the way email improves their connections and increases their communication with key family members and friends