For the Media, it’s the Elections, Stupid
The midterms were a quarter of the newshole last week, and have been the third most covered story of the year, behind only the economy and the Gulf oil spill.
Barack Obama’s official transition to power swamped the news last week. And even that may understate the extent to which he commandeered the agenda, with an early edict on Gitmo and a full-court press on a stimulus package.
Barack Obama generated more campaign coverage than Hillary Clinton in a week in which Democrats completely dominated the media narrative. But Clinton’s complaints about a journalistic tilt toward her opponent seemed to strike a responsive chord.
Obama’s big win in Wisconsin shaped the Democrats’ media narrative last week and had some pundits wondering whether Clinton was contemplating her own defeat. And why a New York Times expose about the presumptive GOP nominee may prove to be manna for McCain.
The three candidates with the best shot at next occupying the White House all got extensive coverage in the biggest week yet for campaign news. But none of them generated the headlines he or she really wanted. And, once again, Huckabee proved that the reports of his political demise were premature.
The two leading Democrats once again attracted more coverage than any of their GOP rivals in the race for media exposure last week. But the GOP overall tipped the scales in what became a big boost for Mitt Romney, both in Michigan and in the media.
© 2024 Pew Research Center