Numbers, Facts and Trends Shaping Your World

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    Scenario 4: The Evolution of Privacy, Identity, and Forgiveness

    Prediction and Reactions PREDICTION:  Transparency heightens individual integrity and forgiveness. In 2020, people are even more open to sharing personal information, opinions, and emotions than they are now. The public’s notion of privacy has changed. People are generally comfortable exchanging the benefits of anonymity for the benefits they perceive in the data being shared by […]

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    The Future of the Internet III

    A survey of experts shows they expect major tech advances as the phone becomes a primary device for online access, voice-recognition improves, and the structure of the Internet itself improves. They disagree about whether this will lead to more soci…

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    Scenario 7: The Evolution of the Architecture of the Internet

    Prediction and Reactions PREDICTION:  Next-generation research will be used to improve the current Internet; it won’t replace it. In 2020, the original Internet architecture is in the continuing process of refinement – it hasn’t been replaced by a completely new system. Research into network innovation, with help from the continued acceleration of technologies used to […]

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    Search Engine Use

    The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

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    Use of Cloud Computing Applications and Services

    Some 69% of online Americans use webmail services, store data online, or use software programs such as word processing applications whose functionality is located on the web. Online users who take advantage of cloud applications say they like the co…

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    Cloud Computing Gains in Currency

    More and more online Americans are accessing data and applications, such as email and photos, that are stored in cyberspace.

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    Changing news audience behavior

    A new kind of news consumer emerges as a quarter of the population blends news sources rather than relying on one platform.

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    A News Audience Segmentation

    For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

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    The internet and consumer choice

    The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

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