Numbers, Facts and Trends Shaping Your World

Methods

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    Text Message Notification for Web Surveys

    By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]

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    Flashpoints in Polling

    Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.

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    The Twilight of Landline Interviewing

    By Courtney Kennedy, Kyley McGeeney and Scott Keeter Now that over 90% of U.S. adults have cellphones,[1. Stephen J. Blumberg and Julian V. Luke. Wireless substitution: Early Release of Estimates From the National Health Interview Survey, July–December 2015. National Center for Health Statistics. May 2016. Available from: http://www.cdc.gov/nchs/nhis.htm] survey researchers are considering whether it is necessary […]

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    Moving Without Changing Your Cellphone Number: A Predicament for Pollsters

    By Meredith Dost and Kyley McGeeney Each year about 36 million Americans move residences, according to the Census Bureau. And they quite often take their cellphone numbers with them. Others have not moved but bought their cellphone in a different state. The net result, according to new Pew Research Center estimates, is that 10% of […]