Political Online Advertising Update
DNC Post-debate ads assure that October will be a record month in political online ad spending
Internet and Technology
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One-quarter of American adults have used the internet to find prescription drug information
According to a May-June 2004 telephone survey of 2,200 American adults, 64% of American households contain a regular user of prescription drugs. One in four Americans (26%) has used the internet to look for information about prescription drugs.
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First-Ever Systematic Study of Online Political Ads: The 2004 Presidential Campaigns Have Virtually Ignored the Internet As An Advertising Medium.
Candidates, Parties, and Advocacy Groups Spent $2.66 million on Banner Ads Between January and August, 2004 –less than $1 for every $100 spent on TV Ads.
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How Americans Use Instant Messaging
American adult use of instant messaging continues to grow in intensity, particularly among younger users who appreciate and embrace the tools of expression embedded within IM programs.
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53 Million American Adults are Instant Message Users
Some 42% of online Americans use instant messaging, and 24% of instant messagers say they use IM more frequently than email.