10% of Americans consult astrology, tarot cards or fortune tellers, believing they offer helpful insights | Pew Research Center

May 15, 2025

30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers

10% of Americans consult astrology, tarot cards or fortune tellers, believing they offer helpful insights

10% of Americans consult astrology, tarot cards or fortune tellers, believing they offer helpful insights

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10% of Americans consult astrology, tarot cards or fortune tellers, believing they offer helpful insights

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30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers
5% of Americans consult astrology on a weekly basis
43% of women under 50 believe in astrology
27% of U.S. adults say they believe in astrology, similar to the share in 2017
Women are twice as likely as men to believe in astrology
3 in 10 religiously unaffiliated adults consult astrology or a horoscope at least annually
Large differences by age in consulting astrology, tarot cards and fortune-telling
10% of Americans consult astrology, tarot cards or fortune tellers, believing they offer helpful insights
17% of U.S. adults under 30 say they consult astrology, tarot cards or fortune tellers mostly for helpful insights
7% of Americans rely on insights from fortune tellers, tarot cards or astrology at least a little for major life decisions
1 in 5 LGBT adults say they rely on tarot cards, astrology or fortune tellers at least a little to make big life decisions