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    Trade and the Public

    Summary Polls consistently show the American public to be two-minded about trade.  But common wisdom is reversed on this issue.  Instead of being ideologically conservative and operationally liberal, the public is ideologically liberal about international trade — in favor of free trade in principal — and operationally conservative.  It complains that some jobs and products […]

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    Public Expects GOP Miracles

    Report Summary The GOP is riding high with the public in the after-glow of its big election victory. Most Americans (57%) are happy the Republicans won, approve of their plans and policies for the future (52%), and think party leaders will be successful in getting things done in Washington (62%).

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    Public Gives Press “C” Grade For Campaign Coverage

    Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

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    GOP Leads Among Likely Voters, But Democrats Making Gains

    Report Summary Going into the final days of the campaign, a nationwide Times Mirror survey finds the Republican party with about enough popular support to capture control of the House of Representatives, but not enough to guarantee such an outcome. Further, the trends observed in the survey suggest that the Democrats may narrow the margin […]

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    Democratic Congressional Prospects Worsen

    Report Summary A majority of Americans say they are inclined to vote for a Republican congressional candidate this fall. If they act on their intentions, it will be the first time in modern political history that the GOP carries the popular vote.

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    The People, the Press & Politics

    Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

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    Gloomy Doctors and “Scared Public” Spurn Clinton Plan But Favor Reform Principles

    Summary of Findings Over the past 12 months Americans and their physicians have been frightened by the health care reform debate, and have soured on the “Clinton plan”. But both the public and medical doctors continue to strongly support universal coverage as the core element of the changes they seek in the nation’s health care […]

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    Technology in the American Household

    Summary of Findings As the internet was in its earliest stages as a mass communication medium, the Times Mirror Center for the People & the Press undertook a major study investigating the ways in which new and old technology were being integrated into peoples’ lives. The study is based on a survey of 3,667 adults […]

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    Public Tunes Out Recent News

    Report Summary The American public has not absorbed the basic facts of many major news stories of recent months. While most Americans know that Nelson Mandela was elected in South Africa, and that Richard Nixon was the President forced to resign over Watergate, a new nationwide survey by the Times Mirror Center found the public […]