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    News Interest Index

    Report Summary News about the drug wars, international and domestic, dominated the American consciousness in September in a way that no other issue did. There was extensive public attentiveness, significant public understanding, and few complaints about the amount of press coverage devoted to the story:

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    News Interest Index

    Report Summary News about the crash of a United Airlines DC-10 in Iowa, and the American hostages in the Mideast, were the only stories followed very closely by large percentages of Americans in early August. The Sioux City air disaster and the murder of Marine Lt. Col. Higgins and related Mideast events, were closely followed […]

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    Political Upheavel in China

    Report Summary China, abortion, and the flag were the stories that dominated the consciousness of Americans in early July. Each was followed very closely by nearly half of all American adults – a level of response that places these stories in the top quintile of all stories Times Mirror has tracked. Although all three stories […]

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    News Interest Index

    Report Summary The Alaska oil spill was the story that attracted the most public attention in early May. Nearly nine in ten Americans (89%) were following news coverage of the Alaskan oil spill very or fairly closely. A majority (52%) were following very closely, and a plurality (36%) chose it as the news story they […]

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    The People, the Press & Politics: Public Opinion About Economic Issues

    Report Summary Public perceptions and priorities are changing as the new administration begins its effort to deal with the nation’s economic problems. This new Times Mirror survey identifies five important elements of public opinion that have significant implications for economic policy alternatives. These trends and dispositions emerge from an analysis of the findings of 2000 […]

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    The People, the Press & Politics – Survey VII

    Report Summary This is the seventh in a series of national surveys commissioned by Times Mirror to assess the American electorate. … This survey deals with the choices voters mad on November 8.  It utilizes the typology to gauge opinions of the candidates, important campaign and policy issues that determined vote choice, and assessments of […]

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    The People, the Press & Politics – Survey VI

    Report Summary This is the sixth in a series of national surveys commissioned by Times Mirror to assess the American electorate.  ….  The October pre-election survey deals with the voter’s assessments of the Bush-Dukakis race near the end of the 1988 presidential campaign.  it utilizes the Times mirror typology to gauge opinions of the candidates, […]

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    The People, The Press & Politics – Survey V

    Report Summary This is the fifth in a series of national surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to provide a better understanding of […]

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    The People, The Press, & Politics – Survey III

    Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to better understand voter […]

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    The People, The Press & Politics, Survey II

    Summary Report For this Times Mirror Survey, face-to-face personal interviews were conducted among a nationally representative sample of 2,109 adults during the period from January 8 to 17, 1988. George Bush’s commanding lead among Republicans in national surveys is a consequence of the ground he has gained among Enterprisers since the last Times-Mirror/gallup survey.  while […]

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