Beyond Red vs. Blue: The Political Typology
Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.
Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.
Republicans and Democrats are more divided along ideological lines – and partisan acrimony is deeper and more extensive – than at any point in recent history. And these trends manifest themselves in myriad ways, both in politics and in everyday life.
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