Numbers, Facts and Trends Shaping Your World

Sports Illustrated’s use of AI authors

☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here!

In todays email:

  • Top story: Were authors – and articles – on Sports Illustrated’s website generated by AI?
  • New from Pew Research Center: Key audience and economic trends in the U.S. news media
  • In other news: Rupert Murdoch was scheduled to be deposed earlier this week in Smartmatic’s defamation lawsuit
  • Looking ahead: Internal dispute at ProPublica over collaboration with the Pittsburgh Post-Gazette during the paper’s strike
  • Chart of the week: Circulation of daily newspapers in the U.S. continues to decline

🔥 Top story

Sports Illustrated published articles attributed to fake authors with headshots generated by artificial intelligence, according to a report by Futurism, raising questions about whether the articles themselves were written by AI. Sports Illustrated has since removed the articles and author pages.

Using AI to create content does not seem to be a widespread practice in newsrooms at this stage. Just 8% of U.S. journalists said in a 2022 Pew Research Center survey that their news organization relies on content generated by computer programs using AI at least a little, including only 1% who said this happens a lot.

🚨 New from Pew Research Center

This week, we released a roundup of key audience and economic trends from our State of the News Media project. Audiences are shrinking for several traditional types of news media – such as local TV stations, most newspapers and public radio – even as they grow for newer platforms like podcasts, as well as for a few specific media brands. Economically, the newspaper industry and network television saw losses in advertising revenue, while local TV revenue followed typical patterns associated with election years. 

Read more about the key trends in the state of the U.S. news media.

📌 In other news

📅 Looking ahead

ProPublica’s collaboration with the Pittsburgh Post-Gazette is sparking internal conflict amid an ongoing strike by Post-Gazette staff. Union members at ProPublica fear the organization’s support undermines the strike’s effectiveness. The dispute raises broader questions about news organizations’ commitment to ethics and labor solidarity in an evolving media landscape.

According to a 2022 Center survey, 16% of U.S. journalists who are employed at least part time say they are currently a member of a union at their news organization, and another 41% say they would join one if it were available to them.

📊 Chart of the week

This week’s chart of the week comes from our recent roundup of the State of the News Media roundup, showing the general decline in daily newspaper circulation in the United States. As of 2022, weekday circulation is down 8% from the previous year and 32% from five years prior, when it was over 30 million.

Line chart showing that U.S. daily newspaper circulation continues to decline. As of 2022, estimated Sunday and weekday circulation had each fallen to just under 21 million.


👋 That’s all for this week. 

The Briefing is compiled by Pew Research Center staff, including Naomi Forman-Katz, Jacob Liedke, Sarah Naseer, Christopher St. Aubin, Luxuan Wang and Emily Tomasik. It is edited by Katerina Eva Matsa, Michael Lipka and Mark Jurkowitz, and copy edited by Anna Jackson.

Do you like this newsletter? Email us at journalism@pewresearch.org or fill out this two-question survey to tell us what you think.

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