Facebook news influencers were largely focused on politics during summer 2024

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November 8, 2024

6. News influencers on Facebook

Facebook news influencers were largely focused on politics during summer 2024

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Facebook news influencers were largely focused on politics during summer 2024

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6. News influencers on Facebook
Far more Facebook news influencers express right-leaning politics than left
6% of Facebook news influencers express LGBTQ+, pro-Palestinian values or identities
Two-thirds of Facebook news influencers are men
About a quarter of Facebook news influencers have worked for news organizations
Facebook news influencers were largely focused on politics during summer 2024
Most Facebook news influencers are on several other social media sites
Majorities of Facebook news influencers are also on X, Instagram, YouTube
Just under half of Facebook news influencers host podcasts
Most Facebook news influencers monetize their content

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

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6. News influencers on Facebook

Facebook news influencers were largely focused on politics during summer 2024

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