News influencers who have not worked for a news organization are more likely to be on YouTube, TikTok | Pew Research Center

November 8, 2024

4. How news influencers who have worked for news organizations differ from those who haven’t

News influencers who have not worked for a news organization are more likely to be on YouTube, TikTok

News influencers who have not worked for a news organization are more likely to be on YouTube, TikTok

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News influencers who have not worked for a news organization are more likely to be on YouTube, TikTok

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4. How news influencers who have worked for news organizations differ from those who haven’t
About a quarter of news influencers have worked for a news organization
News influencers with links to news organizations are less likely to explicitly identify with the political left, more likely to express no political orientation
News influencers who have not worked for a news organization are more likely to express values and identities
News influencers who have not worked for a news organization are more likely to be on YouTube, TikTok
News influencers without news industry experience are more likely to monetize, especially via donations