About 3 in 10 of those who get news from news influencers feel a personal connection to one | Pew Research Center

November 8, 2024

1. Americans’ experiences with social media news influencers

About 3 in 10 of those who get news from news influencers feel a personal connection to one

About 3 in 10 of those who get news from news influencers feel a personal connection to one

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About 3 in 10 of those who get news from news influencers feel a personal connection to one

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1. Americans’ experiences with social media news influencers
About 1 in 5 Americans regularly get news from news influencers
Almost 4 in 10 U.S. adults under 30 get news from news influencers
News influencers provide several types of information to their audiences
Majorities of Americans who get news from news influencers say the information they share is helpful and say the news from news influencers is at least somewhat different from news from other sources
About 3 in 10 of those who get news from news influencers feel a personal connection to one
Conservative Republicans, liberal Democrats are more likely to say news influencers help them understand current events and civic issues
Conservative Republicans, liberal Democrats are more likely to say they mostly see news influencers share opinions they agree with
Younger adults are more likely to say news influencers help them understand current events