A majority of Facebook users have 10 or more categories listed on their ad preferences page

Home Research Topics Internet & Technology Platforms & Services Social Media Facebook

January 15, 2019

Facebook Algorithms and Personal Data

A majority of Facebook users have 10 or more categories listed on their ad preferences page

Download

A majority of Facebook users have 10 or more categories listed on their ad preferences page

Attachment Info

Facebook Algorithms and Personal Data
Many Facebook users say they do not know the platform classifies their interests, and roughly half are not comfortable with being categorized
Social media users say it is easy for sites to identify their race and interests
Most Facebook users do not know the platform lists their interests for advertisers, and half are not comfortable with these lists
Some Facebook users do not agree with the political label the platform assigns them

1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries

Research Topics

ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

About

Terms & Conditions

Cookie Settings

Reprints, Permissions & Use Policy

Feedback

Careers