Methods 101: Mode effects
How does the way a poll is conducted influence the answers people give?
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How does the way a poll is conducted influence the answers people give?
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.
This video offers a look inside the beliefs and attitudes of Muslims in America; it features data from Pew Research Center’s 2017 survey, as well as the personal stories of Muslims from across the United States.
The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
In this short video, Pew Research Center researchers explain how they overcame these obstacles to produce the Center’s wide-ranging new survey of 1,001 American Muslims.
The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.