Numbers, Facts and Trends Shaping Your World

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  • short reads

    Not So Silent Nights

    Fully 87% of Americans are not at all bothered by Christmas music in stores and public places.

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    Merry Christmas vs. Happy Holidays

    While more Americans would rather hear Merry Christmas than a less religious greeting, a plurality (45%) say it doesn’t matter.

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    Be Good for Goodness Sake!

    Despite American Humanist Assn. bus ads proclaiming “Why believe in a god? Just be good for goodness’ sake,” a 57%-majority of Americans say belief in God is a prerequisite for morality.

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    News To You

    About a quarter of news consumers are Integrators, mixing traditional and online sources of media.

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    Tattooed Gen Nexters

    That’s the proportion of young Americans (ages 18-25) of both sexes who have had themselves tatooed. About half in this age group have done at least one of the following: had a tatoo, dyed their hair an untraditional color or had their bodies pierced in a place other than their ear lobe.

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    Podcasts Proliferate

    About one-in-five internet users have downloaded a podcast.

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    Hajj to Mecca

    Six-in-ten American Muslims say making a pilgrimage to Mecca is very important.

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    Necessary Cars

    Detroit may take some comfort from the fact that nine out of ten (91%) Americans see their cars as a necessity, essentially the same number who said so a decade earlier (93%).

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    No Fences Online

    Of adults online, 17% have searched the internet for information about their neighbors.

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    Family Web Bonding

    A quarter of online adults (23%) have used the web to search for information about their family.

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