Numbers, Facts and Trends Shaping Your World

News To You

As the audiences for traditional news sources declines, and online news has surged, many Americans, called Integrators (23%), are mixing old and new sources of media for their news. This sizable minority which gets news from both traditional sources and the internet, is typically a more engaged, sophisticated and a demographically sought-after audience. Net-Newsers (13%) are similar, but principally turn to the web for news, and largely eschew traditional sources. However the largest and oldest(median age: 52) segment of Americans remains Traditionalists (46%),who rarely go online for news. Another 14%, the Disengaged, stand out for their low levels of interest in news and news consumption. Read More