data essay | Feb 12, 2024

Who Are You? The Art and Science of Measuring Identity

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.

feature | Nov 6, 2023

Comparing Views of the U.S. and China in 24 Countries

We examine how the U.S. and China stack up to one another on more than 10 measures of international public opinion, spanning from confidence in their leaders to views of their universities and technological achievements.

data essay | Mar 1, 2023

The Enduring Grip of the Gender Pay Gap

The difference between the earnings of men and women has barely closed in the United States in the past two decades. This gap persists even as women today are more likely than men to have graduated from college, suggesting other factors are at play such as parenthood and other family needs.

data essay | Sep 28, 2022

How Global Public Opinion of China Has Shifted in the Xi Era

The Chinese Communist Party is preparing for its 20th National Congress, an event likely to result in an unprecedented third term for President Xi Jinping. Since Xi took office in 2013, opinion of China in the U.S. and other advanced economies has turned more negative. How did it get to be this way?

data essay | Aug 2, 2022

What It Means To Be Asian in America

In a new analysis based on dozens of focus groups, Asian American participants described the challenges of navigating their own identity in a nation where the label “Asian” brings expectations about their origins, behavior and physical self.

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