A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
American Trends Panel Wave 144
Field dates: Mar. 18 – 24, 2024
Topics: Social media platforms
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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How Americans Navigate Politics on TikTok, X, Facebook and Instagram
X stands out as a place people go to keep up with politics. Still, some users see political posts on Facebook, TikTok and Instagram, too.
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How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
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