54% of health/wellness influencer consumers say influencers help them better understand how to be healthy | Pew Research Center

May 5, 2026

Trust in health and wellness influencers

54% of health/wellness influencer consumers say influencers help them better understand how to be healthy

54% of health/wellness influencer consumers say influencers help them better understand how to be healthy

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54% of health/wellness influencer consumers say influencers help them better understand how to be healthy

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Trust in health and wellness influencers
Older adults are more skeptical of health/wellness information from health and wellness influencers
54% of health/wellness influencer consumers say influencers help them better understand how to be healthy
Young adults more likely to get worried by health and wellness information from influencers