Numbers, Facts and Trends Shaping Your World

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  • report

    Opinion of Oprah More Politicized, Gore’s Ratings Improve

    Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]

  • report

    What is reading?

    Our recent study found there is a reciprocal relationship between different forms of media as electronic conventions seep, spring and even surge onto the printed page. The que…

  • report

    The Media Hear The Fat Lady Humming

    After weeks of shifting campaign narratives, the results May 6 in North Carolina and Indiana results convinced many journalists and pundits that the long and grueling Democratic primary fight was finally resolved. From Tim Russert to Time magazine, the news industry last week declared Barack Obama the winner.

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    The Widening Gap

    While Barack Obama’s appeal to the young coincides with their increasing Democratic alignment, older voters do not show the greater allegiance to the GOP that might explain their relative reluctance to support him.

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    Securing Private Data from Network ‘Zombies’

    As more of us integrate social networking into our daily lives online, the layered privacy choices we make through our in-network interactions are becoming increasingly complex.

  • report

    A Deeper Partisan Divide Over Global Warming

    Summary of Findings The proportion of Americans who say that the earth is getting warmer has decreased modestly since January 2007, mostly because of a decline among Republicans. Republicans are increasingly skeptical that there is solid evidence that the earth has been warming over the past few decades: just 49% of Republicans say there is […]

  • fact sheet

    Hispanic Women in the United States, 2007

    There are 30.1 million Hispanic adults in the United States and 14.4 million of them–or 48%–are women, according to recent U.S. Census Bureau estimates.

  • short reads

    Mom’s Toughest Critics

    Two of every three women ages 50-64 say today’s mothers are doing a worse job as parents than mothers did 20 or 30 years ago — the highest level of criticism among any age-sex group in the US population.