Just over half of posts from health and wellness influencers talk about tips for living a healthier life
% of posts from health/wellness influencers that mention …
Note: Posts may discuss multiple health and wellness topics.
Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.
“What Do Health and Wellness Influencers Post About?”
“What Do Health and Wellness Influencers Post About?”
PEW RESEARCH CENTER
Just over half of posts from health and wellness influencers talk about tips for living a healthier life
% of posts from health/wellness influencers that mention …
| Topic | Percent | group | index |
|---|---|---|---|
| NET Healthy living | 54 | lifestyle | 0 |
| Fitness | 25 | lifestyle | 1 |
| Healthy habits | 20 | lifestyle | 2 |
| Nutrition | 19 | lifestyle | 3 |
| Personal appearance | 14 | lifestyle | 4 |
| OTC medications or supplements | 11 | lifestyle | 5 |
| Longevity | 2 | lifestyle | 6 |
| NET Medical topics | 34 | medical | 7 |
| Medical conditions | 19 | medical | 8 |
| Medical treatments | 14 | medical | 9 |
| Life experience | 11 | medical | 10 |
| Women’s health | 8 | medical | 11 |
| Mental health | 7 | medical | 12 |
| Men’s health | 1 | medical | 13 |
| Health policy | 2 | 4 | 15 |
| Not health or wellness | 30 | 3 | 14 |
Note: Posts may discuss multiple health and wellness topics.
Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.
“What Do Health and Wellness Influencers Post About?”
“What Do Health and Wellness Influencers Post About?”
PEW RESEARCH CENTER
