Cancer and mental health among most common medical conditions health and wellness influencers discuss
Among posts from health/wellness influencers mentioning a medical condition, % that discuss …
Note: Posts may discuss multiple medical conditions.
Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.
“What Do Health and Wellness Influencers Post About?”
“What Do Health and Wellness Influencers Post About?”
PEW RESEARCH CENTER
Cancer and mental health among most common medical conditions health and wellness influencers discuss
Among posts from health/wellness influencers mentioning a medical condition, % that discuss …
| Condition | Percent |
|---|---|
| Cancer | 8.5 |
| Anxiety & depression | 7.5 |
| Diabetes & prediabetes | 7.2 |
| Addiction & substance abuse | 5.4 |
| ADHD | 5.1 |
| Acne | 4.3 |
| Autism | 3.9 |
| Heart conditions | 3.5 |
| Insulin resistance | 3.2 |
| PCOS | 3.2 |
Note: Posts may discuss multiple medical conditions.
Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.
“What Do Health and Wellness Influencers Post About?”
“What Do Health and Wellness Influencers Post About?”
PEW RESEARCH CENTER
