Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names | Pew Research Center

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May 22, 2025

What Web Browsing Data Tells Us About How AI Appears Online

Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names

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Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names

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What Web Browsing Data Tells Us About How AI Appears Online
Most respondents visited at least 1 page that mentioned AI, but they did not often visit pages focused on AI
Around 6 in 10 respondents visited a search result page with an AI-generated summary
Relatively few respondents visited a news article that discussed AI in a meaningful context
Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names