Twitter and the Campaign
The political conversation on Twitter is markedly different than that on blogs—and both are decidedly different than the political narrative presented by the mainstream press, according to a new study by the Pew Research Center’s Project for Excellence in Journalism that analyzed more than 20 million tweets, the online conversation and traditional news coverage about the campaign.
Why Americans Use Social Media
The top reason cited by adults for using social media is to maintain connections with family and friends. Social media users also say these platforms help connect them to old friends with whom they’ve lost touch.
How Mainstream Media Outlets Use Twitter
A new study of the practices of 13 major news organizations by the Pew Research Center’s Project for Excellence in Journalism and George Washington University’s School of Media and Public Affairs reveals that these news organizations use Twitter in limited ways-primarily as an added means to disseminate their own material.
65% of Online Adults Use Social Networking Sites
Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn. That’s more than double the percentage that reported social networking site usage in 2008.
71% of Online Adults Now Use Video-Sharing Sites
Rural internet users are now just as likely as users in urban and suburban areas to have used video-sharing sites, and online African-Americans and Hispanics are more likely than internet-using whites to visit video-sharing sites.
Social Networking Sites and Our Lives
Close to half of all adults now use social networking sites (SNS) — double the number users in 2008 — and the average user is getting older. Are there benefits associated with being connected to others in this way? A new study finds SNS users more trusting, engaged and able to keep close social ties.
Twitter Update 2011
Currently, 13% of online adults use the status update service Twitter, up from 8% in November 2010. More than half of Twitter users access the service via their cell phones. African-American and Latino internet users continue to be significantly more likely than whites to be Twitter users.
Navigating News Online
There is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
The Internet and Campaign 2010
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.
Twitter and Social Networking in the 2010 Midterm Elections
More than one-in-five online Americans engaged with the 2010 midterm elections or campaign on Twitter or social networking sites; Republicans — especially Tea Party supporters — caught up with Democrats in social media use.