Navigating News Online
There is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
The Internet and Campaign 2010
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.
Twitter and Social Networking in the 2010 Midterm Elections
More than one-in-five online Americans engaged with the 2010 midterm elections or campaign on Twitter or social networking sites; Republicans — especially Tea Party supporters — caught up with Democrats in social media use.
Social Side of the Internet
The internet is having a wide-ranging impact on Americans’ engagement with civic, social and religious organizations, as groups and their members use digital tools — such as Facebook and Twitter — to bind themselves together and pursue goals.
When asked specifically if they are on Twitter, rather than a generic status-updating site, 8% of online adults say they use the popular social media tool. Tweeting is especially popular among young adults, minorities and those who live in cities.
Parsing Election Day Media
In today’s news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.
A New Phase in Our Digital Lives
Some people describe it as The End of the Internet, though that is probably a misnomer. Others, at the risk of cliché, might call it News 3.0.
Older Adults and Social Media
The number of older adults on Facebook and other social networking sites has roughly doubled in the past year. About half of internet users ages 50-64 and one-in-four users ages 65 and older now log onto social networks.
Your New Tube: Online Video Continues to Grow
With an assist from YouTube, Facebook and Twitter, 69% of internet users have watched video online. There have been dramatic increases in the viewing of comedy and political videos, as well as movies and television on the internet.
Managing Your Online Profile
Reputation management has become a defining feature of online life, especially among younger Americans. Search engines and social media sites play a central role in building one’s reputation. Many have begun changing privacy settings on profiles, customizing who can see what and deleting unwanted information online.