51% of U.S. Adults Bank Online
Fifty-one percent of U.S. adults, or 61% of internet users, bank online. Thirty-two percent of U.S. adults, or 35% of cell phone owners, bank using their mobile phones.
Shop online? Many teens do it, but more prefer the store
American teens have long been the country’s most-wired age group. But contrary to the stereotype of hyper-connected teens, they say some things are better done in person.
Mobile Phones Assist More Holiday Shoppers In Stores
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision this holiday season.
Fully 10% of Campaign Donors Say They Contributed Via Mobile
Democrats are more likely to contribute online or from their cell phone, while Republicans are more likely to contribute in person, by phone call, or via regular mail.
The Future of Money: Smartphone Swiping in the Mobile Age
Tech experts believe that by 2020 many consumers will have embraced smart-device swiping for purchases, but some suspect financial companies will slow down the trend.
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
Cash for Content Online
Nearly two-thirds of internet users have paid to download or access online content, ranging from music to games to news articles.
Generations Online in 2010
Even in online pursuits still dominated by Millennials — such as social networking use — older generations are making notable gains.
Does anyone ever click on all those online ads?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.