Mobile Phones Assist More Holiday Shoppers In Stores
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision this holiday season.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Search and Email Still the Most Popular Online Activities
As they have done for nearly a decade, email and search form the core of online communication and online information gathering, respectively, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web.
Does Google affect the way people get their news?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Does Google Make Us Stupid?
Experts and stakeholders say the internet will enhance — not degrade — our intelligence. It will also change the functions of reading and writing and be built around still-unanticipated gadgetry and applications.
Search: “Swine Flu”
The public ranks the internet most useful as a source of information on the virus. Where and how are people finding flu facts online?
Search Soars, Challenging Email as a Favorite Internet Activity
The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).
Digital Footprints: Online Identity Management and Search in the Age of Transparency
Unlike footprints left in the sand, our online data trails often stick around long after the tide has gone out. And internet users have become more aware of information that remains connected to their name online.
Internet Users In Search of a Home
More than a quarter of all adults in the U.S. — and more than half of 18-29 year olds — have looked online for information about housing, double the overall number of Americans who had done so in 2000.