How Americans Encounter, Recall and Act Upon Digital News
A unique study of Americans’ online news habits over the course of a week provides a detailed window into how Americans learn about current events in the digital age.
Most Americans like their choices in today’s information-saturated world. But 20% feel overloaded, and there are stresses for those with fewer pathways to the internet or who feel they are expected to do too much information gathering.
Lifelong Learning and Technology
A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many.
When Easter and Christmas near, more Americans search online for “church”
More Americans search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
Impact of Digital Tools on Student Writing
A majority of Advanced Placement and National Writing Project teachers say digital tools encourage students to be more invested in their writing and make teaching writing easier, but also worry that they are having some undesirable effects.
Mobile Phones Assist More Holiday Shoppers In Stores
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision this holiday season.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.
Search and Email Still the Most Popular Online Activities
As they have done for nearly a decade, email and search form the core of online communication and online information gathering, respectively, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web.