What Google searches can tell us about Americans’ interest in guns
Read key findings from an analysis that looks into the public’s interest in guns as potential consumer products, rather than as a subject of general interest.
The Future of Truth and Misinformation Online
Experts are split on whether the coming years will see less misinformation online. Those who foresee improvement hope for technological and societal solutions. Others say bad actors using technology can exploit human vulnerabilities.
How People Approach Facts and Information
People deal in varying ways with tensions about what information to trust and how much they want to learn. Some are interested and engaged with information; others are wary and stressed.
Searching for News: The Flint water crisis
Many Americans turned to Google to learn about the Flint water crisis. An analysis of aggregated searches over time illustrates how, in today’s digital environment, public interest shifts as a story unfolds.
Q&A: Using Google search data to study public interest in the Flint water crisis
Read an interview with Director of Journalism Research Amy Mitchell, who helped author the study.
How Americans Encounter, Recall and Act Upon Digital News
A unique study of Americans’ online news habits over the course of a week provides a detailed window into how Americans learn about current events in the digital age.
Most Americans like their choices in today’s information-saturated world. But 20% feel overloaded, and there are stresses for those with fewer pathways to the internet or who feel they are expected to do too much information gathering.
Lifelong Learning and Technology
A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many.
When Easter and Christmas near, more Americans search online for “church”
More Americans search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.