Searching for News: The Flint water crisis
Many Americans turned to Google to learn about the Flint water crisis. An analysis of aggregated searches over time illustrates how, in today’s digital environment, public interest shifts as a story unfolds.
Q&A: Using Google search data to study public interest in the Flint water crisis
Read an interview with Director of Journalism Research Amy Mitchell, who helped author the study.
How Americans Encounter, Recall and Act Upon Digital News
A unique study of Americans’ online news habits over the course of a week provides a detailed window into how Americans learn about current events in the digital age.
Most Americans like their choices in today’s information-saturated world. But 20% feel overloaded, and there are stresses for those with fewer pathways to the internet or who feel they are expected to do too much information gathering.
Lifelong Learning and Technology
A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many.
When Easter and Christmas near, more Americans search online for “church”
More Americans search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
Impact of Digital Tools on Student Writing
A majority of Advanced Placement and National Writing Project teachers say digital tools encourage students to be more invested in their writing and make teaching writing easier, but also worry that they are having some undesirable effects.
Mobile Phones Assist More Holiday Shoppers In Stores
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision this holiday season.