The Master Character Narratives in Campaign 2012
The portrayal in the news media of the character and records of the two presidential contenders has been as negative as any campaign in recent times, and neither has enjoyed any advantage over the other. More of what the public hears about candidates also now comes from the campaigns themselves and less from journalists acting as independent reporters or interpreters of who the candidates are.
Obama Outpaces Romney in Social Media, Web Campaign
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
Global Opinion of Obama Slips
Global approval of President Barack Obama’s policies has declined significantly since he first took office, while the overall ratings of the United States are mostly positive. There has been widespread opposition to the U.S. use of drone strikes and the global public now views China as the world’s economic leader.
Obama Support for Gay Marriage Public’s Top Story
President Obama’s expression of support for same-sex marriage proved to be the public’s top news story last week.
Half Say View of Obama Not Affected by Gay Marriage Decision
Roughly half of Americans (52%) say Barack Obama’s expression of support for gay marriage did not affect their opinion of the president.
Romney Leads GOP Contest, Trails in Matchup with Obama
Mitt Romney has retaken a significant lead nationally in the race for the Republican presidential nomination, even as he has fallen further behind Barack Obama in a general election matchup. Obama’s job approval rating has reached 50% for the first time since last May, shortly after the killing of Osama bin Laden.
Obama: Weak Job Ratings, But Positive Personal Image
Barack Obama begins his fourth year in office facing a struggling economy, an unhappy public, and a lower job approval rating than most of his recent predecessors at a comparable point in their presidencies. However, Obama he still possesses a positive personal image with voters.
Obama Job Approval Edges Up, GOP Contest Remains Fluid
President Barack Obama’s job rating has improved modestly over the past month, although few Americans approve of the way he is handling the economy. In addition, a majority of Americans continue to hold a favorable personal opinion of Obama. This is not the case for his main GOP rivals, whom he mostly bests in test election measures.
The Generation Gap and the 2012 Election
In the last four national elections, generation has mattered more in American elections than it has in decades. This continues to be true as voters look ahead toward the 2012 general election. In a contest between President Obama and Mitt Romney, there is a 20-point gap in support for Obama between Millennials and the over-65 Silent generation.
Obama Motivates Supporters, Opponents in Early 2012 Matchups
President Obama is running about even in hypothetical matchups against Mitt Romney and Rick Perry. In the race for the GOP presidential nomination, Mitt Romney continues to hold a slim lead, with Rick Perry placing second and Herman Cain moving up to third.