Positive Media Coverage of Obama Surged During Last Week of Campaign
Much of the surge in positive coverage was tied to Obama’s strategic position, including improving opinion polls and electoral math, rather than directly to positive assessments of his response to Superstorm Sandy.
Voters Give Low Marks to the 2012 Campaign
Many voters say the 2012 presidential election campaign was more negative than usual and had less discussion of issues than in most previous campaigns. They give mixed grades to the candidates, the consultants, the press and the pollsters.
News Coverage for Both Candidates More Negative
Both Barack Obama and Mitt Romney have received more negative news coverage than positive in the general election, but coverage shifted markedly when the debates began. Obama fared much better in September, while Romney had the edge in October, according to a new study by the Project for Excellence in Journalism.
Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are
Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center’s Project for Excellence in Journalism.
Slideshow: Obama’s Re-election Run: What Does the World Want?
Slideshow based on what the world wants regarding Obama’s re-election run.
Democratic Convention Highlights: Clinton Outshines Obama
Like Mitt Romney, Barack Obama was not the highlight of his party’s convention. Among those who watched at least a little coverage of the Democratic convention, 29% say the highlight was Bill Clinton’s speech, while 16% name Obama’s speech as the highlight. About as many (15%) say that first lady Michelle Obama’s speech was the highlight of the convention.
Barack Obama: One-Word Descriptions
The public’s one-word descriptions for Obama reflect the mixed views of his presidency. The top positive words are good and trying, while the most frequently used negative descriptions are failure and incompetent.
The Master Character Narratives in Campaign 2012
The portrayal in the news media of the character and records of the two presidential contenders has been as negative as any campaign in recent times, and neither has enjoyed any advantage over the other. More of what the public hears about candidates also now comes from the campaigns themselves and less from journalists acting as independent reporters or interpreters of who the candidates are.
Obama Outpaces Romney in Social Media, Web Campaign
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
Global Opinion of Obama Slips
Global approval of President Barack Obama’s policies has declined significantly since he first took office, while the overall ratings of the United States are mostly positive. There has been widespread opposition to the U.S. use of drone strikes and the global public now views China as the world’s economic leader.