July 14, 2016

Most Americans already feel election coverage fatigue

The November election is still about four months away, yet most Americans are already worn out by the amount of news coverage of the 2016 presidential campaign.

Nearly 6-in-10 Americans worn out by the amount of election coverageA new Pew Research Center survey conducted June 7-July 5 finds that about six-in-ten Americans (59%) feel exhausted by the amount of election coverage, while 39% say they like getting a lot of coverage about the election. This feeling of fatigue is particularly true among those who aren’t following news about the election very closely – 69% of this group say they are worn out compared with about 41% of those who follow the election very closely.

That said, just because Americans are worn out by the amount of coverage does not imply that interest in or attention to the election itself is low. In fact, a recent Pew Research Center report showed that there was greater interest than during previous campaigns. Further, in February, we found that 91% of Americans had learned about the election from at least one type of source in the previous week.

With so many saying they are worn out by the coverage, what is it that Americans think has been getting too much attention?

Most Americans say there is too little coverage of issues; candidates’ comments and personal lives seen as most over-coveredWhen asked about various topics of campaign coverage, two areas stand out for being over-covered: About four-in-ten say there is too much coverage of candidates’ comments on the campaign trail (44%) and of their personal lives (43%), higher than any other topics asked about. This is followed by coverage of which candidate is leading in the polls (37%) and the candidates’ moral character (30%). Very few say the candidates’ experience (15%) or their stances on issues (13%) have received too much attention.

There is only one topic that most Americans say has received too little coverage – candidates’ stances on issues (55% feel this is under-covered). A separate Pew Research Center study from June found that 65% of registered voters said the campaign was not focused on important policy debates, a view held by majorities in both parties.

Generally, those who say they are worn out are more likely to say there is too much coverage of every topic compared with those who like seeing a lot of coverage of the election.

Democrats much more likely to say there has been too little coverage of the candidates’ experience

On one topic a notable party difference emerges in whether there is too much or too little coverage: experience. Roughly half (53%) of Democrats and Democratic-leaning independents say that there has been too little coverage of the candidates’ experience, compared with only about a third (36%) of Republicans and Republican leaners. No other topic differed by more than 6% in whether each is covered too much or too little.

The demographic groups most likely to express exhaustion over the amount of campaign coverage are younger adults, women, whites and independents. Perhaps most notably, about two-thirds of 18- to 29-year-olds (67%) say they are worn out, higher than all other age groups (60% of those ages 30-49, 56% of those 50-64, and 54% of those 65+). Whites are more likely than nonwhites to say they are worn out by the amount of coverage (62% vs. 54%), while women (62%) are somewhat more likely than men (56%). Independents (65%) are more likely than both Republicans and Democrats to say this (54% and 55%, respectively).

Note: Read the full methodology and topline results here (PDF).

Topics: 2016 Election, Election News, News Audience Trends and Attitudes

  1. Photo of Jeffrey Gottfried

    is a senior researcher focusing on journalism research at Pew Research Center.

4 Comments

  1. Tim Torkildson2 months ago

    The average reader is done

    with politics, and there are none

    that want more detail —

    they’d rather set sail

    for Bali and bask in the sun.

  2. Chad Lumenarcus3 months ago

    A conservative running as a Democrat who appears corrupt as Nixon and another one can’t answer a single question. We get the same garbage about the same two people EVERY DAY. The BLM are all over the news calling everyone racists while the G.O.P. have twisted history and call everyone else racist. Terrorist attacks are happing constantly around the world.

    Americans want to throw them both out and start over. But because we can’t even vote honestly in this country and apparently it’s not even legal to double check the votes, Americans aren’t just fed up, they have literally no control.

    That’s what we get to look forward to for the next 4-8 years.

    1. Anonymous3 months ago

      Don’t forget that any third party gets no coverage and remains mostly unheard of until you see them on the ballot.

  3. Anonymous3 months ago

    More like sickened with the corrupt 2 party system, rigged Democratic primary & Corporate media. Disgraceful.