January 13, 2011

Wikipedia Users

53%

More than half of online adults use Wikipedia — which celebrates its 10th anniversary this Saturday — to look for information.

Wikipedia, the “multilingual, web-based, free-content encyclopedia project,” was created in 2001 and celebrates its tenth anniversary on Jan. 15, 2011. The percentage of all American adults who use Wikipedia to look for information has increased from 25% in February 2007 to 42% in May 2010. This translates to 53% of adult internet users. Education level continues to be the strongest predictor of Wikipedia use. The collaborative encyclopedia is most popular among internet users with at least a college degree, 69% of whom use the site. Broadband use remains another predictor, as 59% of those with home broadband use the service, compared with 26% of those who connect to the internet through dial-up. Additionally, Wikipedia is generally more popular among those with annual household incomes of at least $50,000, as well as with young adults: 62% of internet users younger than age 30 use the service, compared with only 33% of internet users ages 65 and older. In the scope of general online activities, using Wikipedia is more popular than sending instant messages (done by 47% of internet users) or rating a product, service, or person (32%), but it is less popular than using social network sites (61%) or watching videos on sites like YouTube (66%). Read More