Many online surveys are conducted using “nonprobability” or “opt-in” samples, which are generally easier and cheaper to conduct. In our latest Methods 101 video, we explore some of the features of nonprobability surveys and how they differ from traditional probability-based polls.
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?