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U.S. Elections & Voters

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    So Who’s Ahead?

    Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]

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    Bush Pays Price for Primary Victory

    Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]

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    The Religious Landscape in Upcoming GOP Primary States

    The religious profile of Republicans and independents who lean to the Republican Party suggests that Senator John McCain’s attack on certain Christian Right leaders may cloud his chances to succeed in Southern states, as well as certain Midwestern and Western states where white evangelicals(1) make up the largest religious bloc of voters. This group comprises […]

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    The Tough Job of Communicating with Voters

    Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

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    In the Public Interest?

    The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.

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    Gore Gains, Bradley Looks More Liberal

    Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

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    Campaign Incidents Have Little Punch

    Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]