Numbers, Facts and Trends Shaping Your World

Election 2004

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    The Internet and Democratic Debate

    As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.

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    Voters Impressed with Campaign

    Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

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    Polls Apart

    by Andrew Kohut in the New York Times

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    Race Tightens Again, Kerry’s Image Improves

    Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]

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    About the Surveys

    Results for the Mid-October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,568 adults, 18 years of age or older, during the period October 15-19, 2004. For results based on the total sample, one can say with 95% confidence that […]

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    Debate Coverage Viewed Favorably

    Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]

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    About the Survey

    Results for the early October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,233 adults, 18 years of age or older, during the period October 1-3, 2004. For results based on the total sample, one can say with 95% confidence […]

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    Kerry Wins Debate, But Little Change in Candidate Images

    Summary of Findings By two-to-one, voters who watched the first presidential debate believe that John Kerry prevailed. But the widely viewed Sept. 30 showdown did not result in a sea change in opinions of the candidates. As a consequence, George W. Bush continues to have a much stronger personal image than his Democratic challenger, while […]

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