I Go For That Rock And Roll Music
Two-thirds of adults listen to rock music, placing it ahead of the six other musical genres.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Leisure
All
Leisure
Publications
-
-
report
Forty Years After Woodstock, A Gentler Generation Gap
They have different values, beliefs and lifestyles, but young and old today are disagreeing without being disagreeable. Both also share a fondness for Woodstock-era rock and roll.
-
report
Go West, Old Man
If a latter-day Ponce de Leon were to search for a modern fountain of youth, he’d do well to explore America’s West. There he’d find the highest concentration of older adults in the United States who don’t think of themselves as old.
-
short reads
A Scarcity of Car Lovers
Only about a quarter of U.S. drivers now say they consider their car “something special — more than just a way to get around,” barely half of the 43% who felt this way in 1991.
-
report
Nap Time
On a typical day, a third of the adults in the United States take a nap. Napping thrives among all demographic groups, but it’s more widespread among some than others.
-
report
Growing Old in America: Expectations vs. Reality
There is a sizable gap between the expectations that young and middle-aged adults have about old age and the actual experiences reported by older adults themselves.
-
short reads
Bar Tab Recession
Four-in-ten young adults say they have cut back spending on alcohol or cigarettes as a result of the recession.
-
report
The State of Music Online: Ten Years After Napster
In the decade since Napster’s launch, selling recorded music has become as much of an art as making the music itself.
-
report
The Social Life of Health Information
Americans’ pursuit of health takes place within a widening network of both online and offline sources.
-
presentation
Eating, Thinking and Staying Active with New Media
Media-Smart Youth expert panel discussion on the integration of the internet into daily life and what this means for educational programs that seek to engage youth through new media.