Numbers, Facts and Trends Shaping Your World

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    NBC’s Believability Burned

    Report Summary The believability of NBC News has been diminished in the eyes of the public after it admitted that it staged the explosion of a General Motors truck during a segment of the newsmagazine program “Dateline NBC.”

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    Washington Follows the Primaries

    Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush […]

  • report

    Hurrican Hugo Tops NII

    Report Summary Two stories over the past four weeks are distinguished by how much and how little attention Americans paid to them. Reports of the amount of destruction caused by Hurricane Hugo were very closely followed by 60% of Americans, making it the third most closely followed story out of the 71 tracked by the […]

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