Local TV News Project 2000
Quality sells, but commitment — and viewership — continue to erode.
Numbers, Facts and Trends Shaping Your World
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A Question of Character
If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.
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Voters Unmoved By Media Characterizations of Bush and Gore
Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]
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Voter Turnout May Slip Again
Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]
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The Tough Job of Communicating with Voters
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
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In the Public Interest?
The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.
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Gore Gains, Bradley Looks More Liberal
Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]
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Too Much Money, Too Much Media Say Voters
Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]
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The Internet News Audience Goes Ordinary
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]