State of the News Media 2005: Radio
Most media analysis tends to focus on seismic shifts. Plummeting viewership. Skyrocketing profit margins. Grand scandals. Declining public trust. Radio is interesting in part because it tends to defy such characterizations. Its struggles and transformations usually occur just below the surface. Change is based on gradual progression, and, if we were to watch only the numbers, 2004 would be viewed as a year of seeming, even dull, stability.